The Next Wave for Customer-Centric Business Applications and the branding of products and services. Other high-level objectives include improvements in productivity, compliance, cost reduction, as well as innovation by a well-oiled adaptive enterprise with satisfied customers and stakeholders. IT, on the other hand, focuses on providing the necessary support and execution of systems that can help achieve the business objectives, using intensely technical platforms, tools, and primitives. There are legacy and proprietary systems that are difficult to extend. These traditional IT issues—from maintenance to increased backlogs and requirements for new applications—are augmented with new challenges, especially globalization and compliance. Today, organizations are increasingly facing pressures to change and respond to multiple types of challenges. These can come from internal stakeholders, customers, the government, and shareholders alike. As organizations migrate to emerging enterprise solutions, the frequency and magnitude of change is increasing. Market pressures, the need to integrate diverse departments, and global competition are driving management to constantly evolve the ‘rules’ of the business, resulting in a massive increase of changes in business policies and procedures. Since iBPM solutions automate policies and procedures, they stand the best chance of reducing or even eliminating the execution gaps, while allowing the business to keep up with change. The next sections delve into each of the letters of the acronym: “B,” “P,” and “M” as well as the “i” or the intelligence of iBPM. Business: The “B” in iBPM Let’s talk about iBPM, starting with the business. iBPM is not just about technology: It is the discipline of building solutions with a business focus.